Search engine optimization favors the simplicity of design, more than it does the more complicated. Working with developers for some time, will illuminate the many reasons why complicated websites are not the best at ranking within any search engine. Do not get this twisted, because it’s easy to take this note and run towards a different direction. The idea of simplicity and web design is not new, but it’s definitely getting a serious push in the right direction. The reason it has trumped a lot of other options is because the experience of the end user is always good when you’re keeping things at their utmost simple. When you overcomplicate design flow, you will find that SEO suffers.
There are some analysts that have spoken up about this in the coming year, and it’s starting to proliferate the many corners of the online world. If you want to find a way to fight through the clutter and get to the top of Google, you will need to focus on the simple things that many people over look. It’s far easy to lose sight of what’s important with your page, in light of a larger goal. This is often seen with major companies that over think their solutions and end up causing a lot of damage in trying to promote themselves across several platforms.
Consider for a moment the use of flash based design. In the past few years, the emphasis on flash layouts has dropped significantly. The reason behind it was simple, SEO doesn’t work well with this type of animated design flow. Is it impossible? Not at all, some designers found a way to work with all the pieces and make serious traffic generating websites, but the average designer couldn’t do that. The small business owner that is putting up a page and hoping they are found is not going to be able to work through a complicated algorithm and get the same kind of power that more experienced tech workers would get.
The number one reason why simple websites triumph in SEO is simple, they are easy to crawl. Search engines send out spiders to look through the millions of pages that are found online, and through this, they upgrade their listings to showcase the proper and most relevant content. When you set up a page that doesn’t have a lot of bells and whistles, and has all the optimization you can get on a page, without sacrificing load time, you will see your ranks can go beyond the framework of some other pages that rely on parlor tricks.
Organic traffic doesn’t always go to the biggest websites on the internet. The reason why this is true is easy to see why, people want answers to their queries and complicated web pages do not do that. It’s for that reason that blogs are ranked so high against a lot of pages on the internet today. Blogs are notoriously simple to set up and no matter what content management system you prefer, you will note that it’s very true. As long as updates are made, and simplicity is heralded, SEO becomes a thing that is not only easy to manage, but highly effective.
Social networking has started to take this approach, which is why certain networks are no longer as alive as others. With the changes that are coming down the pipeline, many analysts are even decrying the death of certain social media sites because they are moving to more complicated code and design elements. The more complicated things get online, the higher the likelihood of user abandonment, which is something that most people don’t think about at first glance.