As long as there are options in the “DIY” arena, someone is going to try and do it. This happens in all major industries, from the automotive world to the skateboarding world, there are people that are not going to confide in hiring anyone, paying for quality, or doing anything that doesn’t have their unique stamp on the process. It’s these iconoclasts that can mire things a bit for those that aren’t able to get things done in the same manner. For instance, when you shift towards tech, yes, you could do a lot of it yourself. From fixing a computer to programming websites and beyond, you can do it all on your own, but you will find that there is a finite amount of information that you could possibly chase down. It’s within these parameters that you will find yourself floating through a variety of issues overall. The problem that you are going to face here is very important to understand at first glance and then some. You will find that the issue is not so much that you can’t really get moving forward with these elements, but rather the options that you are going to need to compete with larger entities are going to be very problematic to say the least. If you’re going to fight this out, you will at least need to know what the best SEO companies are doing with their content and how you can at least fight to stay alongside them.
The Expertise Starts With Auditing
First and foremost, when someone hires a professional, they immediately take notes as to what type of site they are going to be promoting. You may know your site intimately, and you may find yourself chasing this within a simple matter. However, you are going to find yourself dealing with a lot of different issues as you move forward with this. You will need to figure out what the competition is doing, how they are doing it, and how you can make it better. Remember, you will need to trump what the experienced marketers are doing right now and that’s not always easy to move forward with. Take your time to develop something worthwhile and you will gain market share overall.
The expertise that you may have in place when you audit, may be on par with what others are doing, but you will find that they will also include software solutions you don’t have access to. You may have access to some metrics, but the experts in this world have access to specialized software that is going to give them an edge on competition. If everyone had access to some of this proprietary software, it would be easy to rank high within search results, and the truth is the opposite right now; it’s hard to rank.
The Publishing World
Let’s say you come over the initial hump and you have all the right tools in place to start moving ahead of the curve. You will find that you will need to factor in 15 to 20 different types of marketing collateral to work with. Some of the basics include video, photographs, animation, and text updates. These are simple to move forward with, but they are not the end all that you need to seek out. If you end up isolating yourself within just one arena, you are going to end up losing out on the return on your investment.
If you manage to publish all 15 to 20 types, you will also need to look at the numbers very carefully. If you are not looking at the numbers, you will find yourself losing out in the future. It’s something that most people don’t really factor into their connection points, and therefore assume that updates are going to get them the most attention. Do not fall into the trap of believing that “content is king” and it doesn’t matter what you’re really doing with your site. Publishing content is good, but it has to be authoritative and useful for the end user.
The Offsite Publishing
Just when you thought you had the pieces in place, you will find that the best SEO companies are targeting offsite publishing as well as their own sites and client websites. You will want to factor this type of diversity into your marketing elements if you’re going to compete. You will need to isolate the best publishing sites, and put your articles on those pages and ensure that you are crossing the right options moving forward. When you do this correctly, you will start to get link backs, and links are the backbone of getting a bit of leverage overall.
At the end of the day, you could either push through all the elements that are out there and hope that you can compete with other companies, or you could hire a good company to work with. By hiring a professional grade solution, you could avoid the issues that many DIY marketers are dealing with right now. Whether it’s algorithm shifts, or a drop in traffic, there’s always something going awry in the world of marketing, and therefore you should definitely take into consideration what you need to do next.